Every Child Deserves the
Chance to Swim

The Children’s Alliance provides funding to support swimming-related programmes that improve children’s wellbeing through water-based activities. We want to ensure that every child has access to learn this essential life skill. – No matter their background.

An outreach initiative of

OUR MISSION

Empowering Children to Thrive

The Children’s Alliance works to improve the health, well-being, and life chances of children across the UK by giving them access to water-based activities.

We bring together communities, charities, schools, policymakers, and families to create environments where children thrive.

OUR VISION

Our Priority for 2026: Swimming & Water Safety

More than 1 million children in the UK can’t swim 25 metres. 1 in 4 leave primary school without meeting the national curriculum requirement. We are working to remove financial, cultural, and practical barriers so every child learns to swim confidently and safely.

OUR WORK

What We Do

Improving Health

Supporting children’s physical and emotional well-being through water-based community programmes.

Supporting Physical Activity

Funding access to water-based sports and activities for children facing barriers.

Strengthening Communities

Building partnerships in disadvantaged areas that give children opportunities to flourish.

OUR GOAL

We’re working on this in two ways:

Making a difference in the first five years of children’s lives is vital. The work we do aims to champion the importance of our children and inspire the potential of the next generation.

We approach our goal from two directions, through our community work and our campaign.

Our community work supports children by giving them access to water; this could be in the form of swimming lessons, transport to lessons, swimwear and water play equipment.

Our campaign activity aims to get children and young people to be at the heart of policy making in Government.

By working with like-minded organisations and actively fundraising to support key projects, we’ll be able to provide more outreach into our communities and effect real change to the health and wellbeing of children and young people in the UK.

OUR MISSION

Creating better starts and brighter futures for our children

We want to accelerate the understanding and importance of a baby’s first five years and its impact on their physical and mental wellbeing for life.

OUR WORK

Working for the next generations

The work we do aims to champion the importance of our children and inspire the potential of the next generations.

OUR VALUES

Develop with science, teach with passion

Our values allow us to focus where we should – on working together to create better lives for children. They motivate us, drive us, and remind us always why we are doing this work.

Community

We’re in this together.

Focus

Children are at the heart of all we do.

Action

We seek to educate, inspire, and act for change.

OUR PARTNERS

Better together

There are over a hundred partners within the Children’s Alliance, each one willing to provide various resources to help us reach our goals of better starts and brighter futures for children. Below are just some of those partners we are working with.

Get Involved

Every contribution helps us reach more children with life-changing support.