We advocate the importance of a baby’s first five years and its impact on their physical and mental wellbeing for life, throughout their progress pathway.
Working for the next generations
The work we do aims to champion the importance of our children and inspire the potential of the next generations. We approach our goal from two directions: through policy and our community.
Develop with science, teach with passion
Our values allow us to focus where we should – on working together to create better lives for children. They motivate us, drive us, and remind us always why we are doing this work.
Public awareness and government lobbying
We raise public awareness, lobby government for greater investment and deliver a combination of educational and activity-based programmes that will support and inspire parents and carers, and directly benefit the early years development of our pre-school children.