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Welcome to Children’s Alliance, the charitable foundation of Water Babies.

We’re working to create better starts and brighter futures for children in the UK. This is our story and how you can get involved.

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Our Story

Countless children are facing issues making it difficult for them to live their lives to their fullest potential. Many are affected by challenges such as a lack of physical activity, mental health issues, or socio-economic and cultural inequalities. As adults, we can make a difference, but most people don’t realise how much a child’s first five years will impact their physical and mental wellbeing for life.

We want to change that.

Children’s Alliance was born out of Water Babies’ passion in giving back to communities and supporting families. Children’s Alliance provides an action plan of how to actively try and support everyone. Water Babies believes in investing in children, in and out of the pool, for a better future.

As the world leader in baby swimming, Water Babies understands the importance of water education and how water confidence builds life confidence. Children’s Alliance supports communities to give children and young people access to water and water activities, not just through swimming lessons, but also through provision of swimwear, transport to swimming lessons, inclusion into swimming lessons and more.

At the same time, the Children’s Alliance wants to broaden politicians’ awareness to the health and wellbeing issues of many young people in the UK. This began the campaign for a Department which represents Children and Young People, so children are included in policy making processes right at the very beginning. It really does “take a village to raise a child” and it’s everyone’s responsibility to help make a difference in children’s lives. If we address issues at the start of life, we will raise healthier happier adults.

Join and support us and be part of our story, to make better starts and brighter futures for our children.



Develop with science, teach with passion

Our values allow us to focus where we should – on working together to create better lives for children. They motivate us, drive us, and remind us always why we are doing this work.


We’re in this together.


Children are at the heart of all we do.


We seek to educate, inspire, and act for change.

Support Us

We believe that every child deserves a better start in life, but we aren’t doing this just for the children—we are looking at creating a brighter future for generations ahead. We can’t do this alone but we can make a difference together.