At Children’s Alliance, we believe that every child deserves a better start in life, but we aren’t doing this just for the children—we are looking at creating a brighter future for generations ahead. We know that the first five years of a child’s life are so influential in determining how their brain is formed and how they see themselves as humans. We want to improve the lives of future artists, builders, bankers, parents, and politicians, thereby providing children with the confidence they need to create a better world for others and a brighter future for everyone.