Children's Alliance Logo Menu Button
10 April 2024

The Power of Play: Building a Creative Britain

The Power of Play: Building a Creative Britain

Yesterday, we launched our new report, The Power of Play: Building a Creative Britain, at the Young V&A Museum before handing it in to policy makers at 10 Downing Street. This report focuses on the importance of free play in childhood to encourage imagination and creativity into adulthood to provide a lifelong, multi-generational and community-enhancing opportunity for all.

But we don’t just want to talk about it, we want to change it.

Fundamentally, this report outlines 10 key recommendations for policy makers such as; recognising play as a fundamental right, integrating play into educational policies, and investing in provision to strengthen the play sector at both national and local levels.

We’re so proud of this report, putting the power of play at the heart of children’s policy making to steward the next generation of creative thinkers and build a creative Britain.

Support Us

We believe that every child deserves a better start in life, but we aren’t doing this just for the children—we are looking at creating a brighter future for generations ahead. We can’t do this alone but we can make a difference together.